The Experience Age is here and is advancing rapidly. It’s where we currently are digitally and economically and affects the way we live and work, together and apart. These advancements in technology are also changing the way financial institutions are doing business, and what consumers are expecting from their institution of choice.

Today, consumers have become fairly accustomed to managing their finances online in just minutes. Unless you are a Gen Zer or young Millennial, you may recall it taking an hour (give or take), round-trip, to accomplish the same tasks at your local branch.  While some may long for those days of face-to-face interactions, digital acceptance by your consumers, members, and even employees is a crucial step in the progression, longevity, and success of your institution.

While generation’s expectations and behaviors continue to be shaped by the world and experiences indicative of their time, financial institutions find themselves working to accommodate the masses. From managing expectations to segmentation, and digital transformation, FIs need to maintain a spherical approach to success.