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  3. The Pizza Effect: Growing CU Membership One Slice at a Time

The Pizza Effect: Growing CU Membership One Slice at a Time

  1. Resource Center
  2. Podcasts
  3. The Pizza Effect: Growing CU Membership One Slice at a Time
image of charlie peterson with podcast title, logo, and cell phone background
November 13, 2025
In this episode of The Allied Angle, SVP of Strategic Initiatives Charlie Peterson tackles the urgent challenge facing credit unions: attracting and retaining younger generations. 

 

Younger members expect speed, transparency, and personalization — and credit unions can deliver without chasing every shiny tool. In this episode, Allied's SVP Strategic Initiatives Charlie Peterson joins us to unpack innovation, “The Pizza Effect," and more.

 

In this episode:

 

1:01 – Get to know Charlie.

4:02 – Who’s actually walking through the digital and branch doors of credit unions today?

5:33 – The importance of attracting, engaging, and keeping Gen Z.

8:35 – Defining innovation: What falls under that umbrella, and what doesn’t.

11:27 – Why adapting to the changing needs of your members is crucial for survival.

15:47 – Giving your members the attention they want without being intrusive.

20:03 – How to build lifelong relationships with your members.

22:27 – Actionable steps credit unions can take right now to strengthen bonds with Gen Z.

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