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  3. Client Voices: Focus on the Member

Client Voices: Focus on the Member

  1. Resource Center
  2. Podcasts
  3. Client Voices: Focus on the Member
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August 12, 2025
Allied Solutions’ Nikki Warner sits down with Jeff Kennedy, David Tuyo, and Steve O’Connell to explore strategies for attracting and engaging Gen Z members.
 
From digital-first experiences to employee-driven community impact, and from authentic storytelling to trusted partnerships, these leaders share how they’re evolving to meet changing member expectations — without losing sight of the credit union promise.

 

In this episode:

 

00:00 – Introduction
00:46 – The Gen Z Challenge
01:21 – Designing the Digital Experience
02:05 – Digital-First vs. High-Touch
03:09 – Telling Your Story in Real Time
03:29 – Community Involvement That Resonates
04:31 – Using Interns as Gen Z Focus Groups
05:24 – The Credit Union Promise
06:40 – Closing the Generational Gap
07:16 – Partnering for Digital Innovation
08:37 – Meeting Gen Z’s Speed Expectations
09:27 – What Makes a Trusted Partner

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