Allied Solutions, a financial services company providing solutions to more than 4,000 clients in North America, announced the promotion of Chief Marketing Officer (CMO) Dave Underdale to Executive Vice President effective January 1. In his new role Underdale will be an integral component of Allied's executive management team as part of the strategic planning council, risk council and various executive forums in addition to his CMO role leading the sales and marketing divisions.
"Dave has, and continues, to show a steadfast commitment to making Allied a leading provider of solutions in the financial services industry," said Allied Solutions President and CEO Pete Hilger. "His decades of experience, in-depth industry knowledge and leadership skills make him an invaluable addition to our executive management team as EVP and CMO."
Underdale brings over 30 years of corporate management experience in distribution development, enterprise sales, and sales management to his new role. He started his career in the financial services industry with Securian Financial Group, Allied’s parent company, prior to becoming the Senior Vice President of Allied’s Midwest Region in 2004, and National Market Groups beginning in 2012. He led the region to be one of Allied’s top producers in profitability and sales before his promotion to Chief Marketing Office in 2017.