6 Ways to Maximize Your Credit Union’s Website

Allied Solutions-CUES September 2022 image

This article was originally published on CUManagement.com

Having a web presence isn’t what it used to be. The days of a landing page with a few photos, some elevator music, your contact information, and a customized dot com are long behind us. As technology continues to advance, so do the expectations of the typical consumer. Today, in order to stay competitive, organizations need to think about audiences, algorithms, content, navigation, data…the list of ones and zeros goes on. Credit unions, especially, walk a fine line when it comes to producing an effective website. Between catering to the lifelong member who still wants human interaction, to having enough content and digital offerings to attract a new generation who doesn’t – deciding where to start can be tricky.

This article highlights recommended areas of focus when creating or overhauling your credit union’s website. After all, you have likely created a professional, welcoming physical location – let’s do the same with your virtual.

1. Professional Web Design

When you are relying on your online presence to make your organization’s first impression, you will want a professionally designed, member-centric website that effectively exhibits your products and presents your institution in the proper light. Thanks to consumer website builders, such as WordPress or Wix, anyone can build a website. However, hiring a professional developer, or better yet, one that specializes in creating websites for financial institutions can make your organization stand out, especially in this competitive market.  

2. Contact 

Now that your virtual visitor has landed on a clean and professionally designed website, make sure they are able to find the answers to their questions quickly and easily.  Your contact information, locations, and social media profiles should be prominent for guests to access. Additional features such as having a chatbot option can not only help visitors connect easily with fewer frustrations, but help your institution… [Read the full article here]

 

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About Allied Solutions

Allied Solutions, LLC is one of the largest providers of insurance, lending, and marketing products to financial institutions in the US. Allied Solutions uses technology-based products and services customized to meet the needs of over 4,000 banks and credit unions, along with a portfolio of innovative products and services from a wide variety of providers. Allied Solutions maintains several offices strategically located across the country and is a subsidiary of Securian Financial Group, Inc.

 



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Content in the blog posts are the opinion and views of the writer, and don't necessarily reflect the opinions or views of Allied Solutions.

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