Give Life to the Consumer Journey with Personalized Engagement
According to a recent study, 95% of financial transactions will take place digitally by 2019. So how might you ride this digital wave to offer your consumers the convenience provided by online interactions without sacrificing the personalized attention provided by in-person interactions
Customized messages and other personalized content are now being incorporated into online banking tools to redevelop consumers’ digital experiences. By integrating advanced digital solutions into an online banking strategy, financial institutions are still able to address consumers on a more relevant, personal level. Messages can address consumers by name and refer to their unique account details. Message and content delivery can be automated and timed based on the lifestyle of the consumer.
Now, consumers can receive a tailored message that is timely and relevant, to encourage a desired response or action. If your institution wishes to stay ahead of the competition, you'll need to employ this next wave of personalized, digital engagement.
Download the white paper to learn more about how you can create custom digital experiences that help enhance consumer retention, loyalty and attraction.
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