Allied Solutions Becomes Discovering Broadway Inc.'s Title Sponsor for Four Shows



Carmel, IN – Discovering Broadway Inc., a Central Indiana nonprofit, announced what it calls its largest corporate partnership to date. Carmel-based Allied Solutions will be the title sponsor of the 2021 Discovering Broadway Inc. season which will include a minimum of four musical shows. As part of the annual partnership agreement, Allied Solutions will provide ten scholarships for at-risk youth artists to attend the exclusive Broadway master classes put on by Discovering Broadway.


Joel Kirk, Founder and CEO of Discovering Broadway

“We celebrate our new partnership with Allied Solutions and their investment in the arts in Central Indiana. As a local company they are a role model in entrepreneurship, excellence, and community development,” said Discovering Broadway Founder and CEO Joel Kirk. “The first musical they are sponsoring is Hamlet on August 20th at the Indiana Historical Society – which is our biggest event yet.”


Pete Hilger, CEO of Allied Solutions

“As a top employer, we believe it’s important to invest in organizations that add to the quality of life in the communities where our people live and work,” said Pete Hilger, CEO of Allied Solutions. “Through our partnership with Discovering Broadway we are bringing people together and giving them access to world-class performances, art education, and one-of-a-kind experiences.”

In addition to branding, partnership benefits for Allied Solutions include tickets to Discovering Broadway performances that can be used for client and employee engagement. The company also receives advertising in the program book and hospitality access.


Discovering Broadway Inc. is a nonprofit organization that hosts Pre-Broadway musical development in Indiana. In a multi-week writers retreat, actors rehearse the music allowing the authors to make changes before the score is premiered in concert to Hoosier audiences. The organization offers Broadway master classes to local youth. In the past six months, Discovering Broadway Inc. has hosted retreats for Sir Elton John’s The Devil Wears Prada, the new musical Ever After based on the 1998 Drew Barrymore film, and later this month, Hamlet starring Broadway icon Adam Pascal and Indianapolis native Jordan Donica. 

Allied Solutions, LLC is one of the largest providers of insurance, lending and marketing products to financial institutions in the U.S. Allied Solutions uses technology-based products and services customized to meet the needs of 4,000 clients along with a portfolio of innovative products and services from a wide variety of providers. Allied Solutions maintains 10 regional offices and service centers and employs 1,500 people nationwide. Allied Solutions is a subsidiary of Securian Financial Group, Inc. and is recognized as one of America’s Best Midsized Employers by Forbes, based on survey respondents’ likelihood to recommend the company to others. Visit to learn more.

Source: Discovering Broadway Inc.


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