The Risk of Not Having Digital Communication Tools
This article was originally published on CUInsight
There’s no denying it: Digital communication tools aren’t going away post-pandemic. Digital communication tools helped serve members during the pandemic and kept them connected to your brand. These tools enhance and deepen communication with personalized messages that vary from member to member and channel to channel. These channels can include:
• Text messages
• Automated phone calls
• Video platforms
• Social media
• And more
Some of these tools are available across all industries, and there are many options designed specifically for credit unions and their members.
The risk of not having digital communication tools
Pandemic or not, in this digital-forward world it’s risky business to not utilize digital communication tools to connect with your members.
• It’s a missed opportunity when 96% of members receive communication notifications on a mobile phone.
• It’s the risk of your brand and message not being part of the 90% of text messages that are opened within 3 minutes.
• It could be missing payments by not enabling digital payment options, even though there are 256 million people who made digitally enabled payments last year.
• It’s potentially not verifying insurance coverage for the 93% of borrowers who will do so if asked.
Neglecting digital communication tools like texting and email equate to missed opportunities.
Read the full article here
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About Allied Solutions
Allied Solutions, LLC is one of the largest providers of insurance, lending, and marketing products to financial institutions in the US. Allied Solutions uses technology-based products and services customized to meet the needs of over 4,000 banks and credit unions, along with a portfolio of innovative products and services from a wide variety of providers. Allied Solutions maintains over 10 regional offices and service centers around the country and is a subsidiary of Securian Financial Group, Inc.